In Brno, a city situated in the middle of Europe, develops a festival with an ambition to stand between art, technology and urbex and to be a place that connects people who like music and care about the world around them. Pop Messe offers a uniqie line-up with headliners who represent world known names of electronic music and contemporary pop. It will also concentrate on contemporary topics such as ecology, sustainable development and society. The festival’s objective is to create a unique cultural platform with high artistic potential.